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News >> Ociped takes 32 member delegation to libya
 

Ociped takes 32 member delegation to libya
 

In line with its Export Strategy which has identified thrust products and target markets, The Omani centre for Investment promotion and export Development (OCIPED) had conducted a detailed market study for 32 products manufactured in the Sultanate of Oman during the year 2009. In continuation of its efforts to increase Omani exports, OCIPED is organizing a 30 member delegation to Libya during 8th – 11th March, 2010. The Omani delegation is to participate in a formal Match Making event in Tripoli on 10th March 2010 and also to attend the Libya Oil and Gas and Infrastructure Exhibitions organized in coordination with Bank Muscat. Mr.Faris Al Faris Acting Director General of Export Development, OCIPED informed that the event will help boost trade and investments between the two friendly countries.

This Match Making is the fourth in the series of interactions between Omani and Libyan businessmen organized by the Directorate General of Export Development OCIPED. OCIPED approached the country study of Libya in an innovative manner by ensuring multiple interactive meetings between the businessmen of the two countries. The Match making event is the culmination of almost a year long exercise conducted by OCIPED through Avalon Consulting, an international consultancy company. Mr. Aiman Ambusaidi, Director of Export Development, OCIPED who will be accompanying the Omani delegation along with Mr. Emaad Shukeily Economic Researcher from OCIPED, informed that OCIPED had received an overwhelming response from the exporters and hoped that sizeable business deals are concluded arising out of the matchmaking meetings in Libya. Mr. Aiman further informed that the presence of two officials from Bank Muscat gives the Omani delegation an extra strength as many payment related matters could be settled by the Omani exporters with the help of the bankers.

The market study approach involved two modules. The first module was a detailed country mapping for 32 products. This mapping included estimating the market size, market dynamics, level of imports, competition mapping, etc. The second module focused on initiating trade between Omani and Libyan businessmen. The second module was executed over a six month period starting August, 2009. The second module had four interaction events for the two business community and the forthcoming match making event is the final event of the module.

The first event was conducted in Tripoli in September, 2009. The Omani Ambassador in Libya along with the Union Chamber of Commerce and Industry organized a seminar in Tripoli to project the Sultanate of Oman as a manufacturing base. This event was a focused one with targeted audience being large business groups in Libya.

The second event was a seminar in Muscat, which was attended by more than 120 exporters. The focus of this seminar was to disseminate information about Libya to all the exporters in Oman. This was attended by a few Libyan businessmen.

There was a business delegation from Libya which came to Muscat in November, 2009. This delegation had people from three Libyan companies and two government officials. There was a seminar which was attended by H.E Dr Younis Salim Al Ajaili, the Ambassador of Libya and over 25 exporters from Omani side. This event was followed by around 20 one to one meetings between officials of the two countries. Omani exporters discussed both trade as well as investment opportunities with the Libyan delegation. There has been very good leads generated out of these meetings. OCIPED and Avalon organized plant visits as part of this exercise to make Libyan businessmen aware of the manufacturing base in the country. Dr. Mohamed Haweel Misrati, Chairman of Union Chamber of Commerce and Industry, said during the visit that there was a lot of trust and acceptance of Omani products in Libya. There was a high degree of willingness in the public sector in Libya to promote trade and investment between Oman and Libya.

The forthcoming match making event will help to seal this awareness into business deals. The OCIPED market study has discovered a large potential for bilateral trade between these two countries. The trade could reach to around $60-80 Million from the current levels in the coming 3-5 years. OCIPED has tracked the leads got out of the efforts in the last six months. One Omani company has already exported their first order and two others are in advanced stages of closing a deal. The infrastructure related companies are in the process of getting themselves approved by the apex bodies in Libya.

With such success from the Libya initiative, Mr.Faris Al Farsi, Acting Director General of Export Development of OCIPED informed that OCIPED is geared up to conduct more such market studies. OCIPED stressed that it is focused to increase trade and investments between the Sultanate of Oman and other countries and such initiatives will be taken on an annual basis.
 

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